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05.July 2006

Wines of Germany Takes A Front Row Seat at Mercedes-Benz Fashion Week in New York


NEW YORK, NY. Wines of Germany announced their debut at Mercedes-Benz Fashion Week with their vintage collection of world-class Rieslings and other varietals. This was the first-ever fashion week sponsorship for Wines of Germany, the U.S. information and promotion office for the German Wine Industry.

To support this new sponsorship, Wines of Germany has created a multi-faceted program consisting of wine tastings, retail partnerships and restaurant promotions. Wine of Germany has partnered with Manhattan wine retailer Union Square Wines to offer the following events:


  • A sit-down German wine tasting at Union Square Wines on February 2nd
  • A German Wine pairing and dinner at Tocqueville Restaurant on February 5th
  • A free walk-around German wine tasting at Union Square Wines on February 8th
  • Union Square Wines will feature German wines in their Enomatic machine throughout the week
  • Union Square Wines has created a special “Fashionista” four-pack of German wines available for purchase at a 30% discount

Additional program elements included a week-long German Riesling by-the-glass promotion at Raoul’s restaurant in SoHo and a limited-edition Mercedes-Benz Fashion Week-themed wine bottle that could be seen in the displays of participating retailers and restaurants, including Union Square Wines, Bosch and Zum Schneider Restaurant, among others.

About Wines of Germany

Wines of Germany, formerly known as the German Wine Information Bureau, is the exclusive U.S. office of the Deutsches Weininstitut. Wines of Germany is focused on creating greater awareness, further enhancing the image and increasing sales of German wine in the U.S. through educational and promotional activities.

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