Welcome to WeinSensorium - Experience Wine with all the Senses

With its WeinSensorium (WineSensorium) in front of Berlins main train station, the German Wine Institute offers the people of Berlin an entertaining way to learn much about German wine. The exhibition is open daily from October 24th to November 2nd, from noon to ten in the evening. Admission is free of charge.

WeinSensorium, Berlin

BERLIN. Hear, smell, taste, understand – WeinSensorium appeals to all the senses and invites interaction. Developed by a team of planners, architects and designers, the unique event covers an area of some 400 square meters (4,300 square feet). The subject of wine pleasure can be seen in a new light: amazing, entertaining, and refreshing – with a lasting finish. The crowning touch is a wine lounge, where visitors can literally get a taste of what contemporary German wines are all about. 

During a reception the evening before the official opening, Parliamentary State Secretary of the Federal Ministry of Food, Agriculture and Consumer Protection Ursula Heinen praised the efforts of the German Wine Institute in the nation’s capital: “The WeinSensorium concept is an impressive means of making our consumers aware of what high-quality products are being produced in Germany’s 13 wine-growing regions.”

Monika Reule, managing director of the German Wine Institute, is convinced that the WeinSensorium in Berlin will attract and interest a large number of visitors. In summing up the goals of the event, she explains: “Current market research shows that people in large metropolitan areas outside of the wine-growinig regions are particularly interested in wine, yet they often lack an emotional attachment to the wines of their own country. With WeinSensorium we want to make our wines to come alive and reach all the senses.”