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05.July 2006

Wines of Germany Takes A Front Row Seat at Mercedes-Benz Fashion Week in New York


NEW YORK, NY. Wines of Germany announced their debut at Mercedes-Benz Fashion Week with their vintage collection of world-class Rieslings and other varietals. This was the first-ever fashion week sponsorship for Wines of Germany, the U.S. information and promotion office for the German Wine Industry.

German Riesling is currently in fashion, as there has been a marked rise in interest for Riesling and German wines in general among the U.S. population, with German wine exports reaching an all-time high in 2006. As the sole wine sponsor of the events in Bryant Park, Wines of Germany was taking this trend to the next level and provided Riesling and other wines to the country’s top style-makers.


“Riesling is like the ‘Little Black Dress’ of wine varietals,” said Beth Von Benz, Wine Director at Porter House. “One of the most versatile wines in the world, German Riesling goes with everything from poultry to seafood to Asian fusion cuisine.”

The wineries participating in the Mercedes-Benz Fashion Week sponsorship represented some of Germany’s top Rieslings, including Müller-Catoir, Leitz, Tesch, S.A. Prüm, Blue Fish, Lang and Clusserath, as well as other producers. German Spätburgunder (Pinot Noir) was  poured at the Lotus Bar.

All white wines have been showcased under The Tents in an Enomatic machine, an automatic wine dispenser currently popping up in top wine bars and restaurants across the country. This luxury wine pourer was recently rated one of the “Top Tastes to Try in ‘07” by Food & Wine Magazine.

“We are thrilled to be a part of this influential event,” said Steffen Schindler, Deutsches Weininstitut (DWI) Export Marketing Director. “Mercedes-Benz Fashion Week allows us to reach the trendsetters of the country to showcase the truly exceptional quality and unique style that German wines have to offer.”

German wines were poured at the Lotus Bar and made appearances behind the scenes in VIP lounges and at after-parties throughout the week.

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